RPS | Highways Expo
Venue: NEC Birmingham
Introduction
RPS, a leading infrastructure solutions provider, aimed to maximise its presence and engagement at the Highways UK exhibition hosted at the NEC Birmingham. With a commitment to showcasing innovation and fostering meaningful connections, RPS opted for a bespoke exhibition stand that not only reflected its brand identity but also facilitated interactions with attendees.
The Challenge
RPS collaborated with our dedicated design team to create a bespoke expo stand tailored to its objectives. The stand featured distinct elements to attract and engage visitors effectively:- Storage Room: A discreet storage room was integrated into the design to maintain tidiness and ensure easy access to promotional materials and equipment.
- Custom Counter: A sleek and functional counter served as the focal point for engaging with attendees, providing a designated space for demonstrations, consultations, and networking.
- Custom Plinth for Coffee Machines: Recognising the importance of hospitality in fostering relationships, RPS incorporated a bespoke plinth to house coffee machines, offering refreshments and creating a welcoming atmosphere.
- Inclusive Amenities: The stand design included essential amenities such as carpeting, tables, and chairs, enhancing comfort for both visitors and staff throughout the event.
- Multimedia Integration: To showcase RPS's capabilities and projects effectively, an 80” TV was mounted on the back wall, displaying dynamic presentations and videos to captivate the audience.
- Illumination: LED downlighters were strategically installed to illuminate the back wall of the custom exhibition stand, creating an inviting ambiance and highlighting key features and branding elements.