Customs Support Group

Venue: NEC Birmingham

Introduction

At Instant Exhibitions, we are committed to delivering standout event solutions that amplify our clients' brand presence and engagement. Customs Support Group engaged our services, for the second year in a row, to produce a bespoke exhibition stand at the Multimodal event held at NEC Birmingham from June 11-13. The end result exemplifies our dedication to excellence in custom exhibition stand design, build and execution. This case study explores the meticulous planning, creative solutions, and successful outcomes of our engagement with Customs Support Group for this high-profile logistics and supply chain event.

The Challenge

Customs Support Group required a dynamic and engaging presence at the Multimodal event, a premier logistics and supply chain exhibition in the UK. The objective was to design a custom stand that not only captured the attention of attendees but also effectively communicated the client’s brand message. The key challenges were:

1. Space Utilization: The stand needed to make the most of a 5 x 3 meter area and the 3.5m height ensured both functionality and aesthetic appeal.
2. Brand Visibility: With intense competition and numerous exhibitors, creating a visually striking stand that highlighted Customs Support Group’s branding was crucial.
3. Technology Integration: The stand required modern technological features, including a large display for presentations and an integrated desk for staff and client interactions.

The Build

Instant Exhibitions rose to the challenge by designing and executing a custom stand solution that exceeded expectations. Our in-house design team incorporated a number of features that ensured both functional and visual effectiveness:

• Fully Branded Counter: The stand featured a prominent branded counter equipped with integrated LED lighting. This not only enhanced the stand's visibility but also provided a professional and polished look, making it a focal point for attendee interactions.
• Large 75” TV Display: A standout feature of the stand was the integration of a 75” TV. This large screen was strategically placed to deliver compelling brand messages and engaging content. The high-definition display captured the attention of passersby, effectively communicating the client’s key messages and showcasing their services in a visually impactful manner.
• Integrated Desk with Power Sockets: Understanding the need for functionality, we included an integrated desk within the stand design. This desk featured surface-mounted sockets for powering laptops and other electronic devices, facilitating smooth operations for both staff and clients. The desk was strategically placed to ensure ease of access and foster productive interactions.
• Dedicated Storeroom: A 1 x 1 meter storeroom was incorporated into the stand, providing a secure space for storing personal items, promotional materials, and other essentials, thereby keeping the main area organized and clutter-free.

The Result

The bespoke exhibition stand we created for Customs Support Group at the Multimodal event was met with high praise from both the client and event attendees. The integration of modern technology, effective branding, and thoughtful design ensured that the booth stood out in a competitive environment. The 75” built-in TV played a crucial role in delivering the client’s messages clearly and effectively, while the branded counter and integrated desk enhanced the overall functionality and appeal of the stand.

The successful execution of this project not only reinforced our reputation for delivering high-quality, custom exhibition solutions but also highlighted our ability to meet complex client requirements with precision and creativity.

Key Takeaways

• Effective Space Utilization: Maximizing the use of a limited space with a focus on both aesthetic appeal and functionality is crucial for successful event stands.
• Brand Visibility: Incorporating bold branding elements and modern technology can significantly enhance a stand’s impact and effectiveness.
• Client-Focused Design: Understanding and addressing specific client needs, such as providing power sources and storage solutions, ensures a seamless event experience.

Conclusion

The Multimodal event at NEC Birmingham was a significant success for Customs Support Group, thanks to the expertly designed and executed stand by Instant Exhibitions. By addressing the challenges head-on and incorporating innovative solutions, we were able to deliver a stand that not only met but exceeded the client’s expectations. This project underscores our commitment to creating impactful event experiences that drive engagement and deliver results.

For more information on how Instant Exhibitions can elevate your next exhibition, contact our team today!

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